Agency Structure/ Responsibilities and Advertising Management
Management Principles and Marketing Fundamentals
Media Research/ Planning in Advertising
Essentials of Effective Copy, Design and Layout
Consumer Psychology and Consumer Behaviour
Brand Management, Segmentation, Targeting and Positioning
The learners will write copies for print advertisements.
The learners will write copies for television and radio advertisements.
The learners will be involved in live industry projects.
The learners will create live advertising campaigns.
The learners will undertake brand management exercises.
Advertising Agencies, Corporate Houses, NGOs, TV Channels, Marketing Companies, Business Houses, Product Manufacturing Industries.
Internships Guaranteed, Placements Assisted.
PROF. ASHOK KUMAR
A renowned screenplay writer and an acclaimed author, Prof. Kumar has worked
across several prestigious institutions including FTII, MICA, SNDT Women’s
University, ATN and Home TV.
Ten other senior mentors will guide the learners in different areas of learning.
Prof. Ujjwal K. Chowdhury
A legendary media academic, Prof. Chowdhury has earlier worked as the Dean of
prestigious educational institutes such as Symbiosis International University, Amity
University and Whistling Woods International Institute.
URL of Portal: www.rku.net.in
Tuition Fees: Rs. 3, 50,000/-. Hostel Fees: Rs. 16,000/Month, Which Includes Food and Local
Travel (Amenities Include 3-Star Accommodation, Attached Toilet, Air-Conditioning,
Daily Room Cleaning, Wi-Fi and Television).
N.B. Learners will spend a couple of months doing internships. Thus, hostel
would only be given for ten (10) months.