Strategies and Tactics in PR and Corporate Communication
Global Best Practices in PR and Corporate Communications through Case Studies
Business Writing for PR and Corporate Communications
Insight into Organizational Responses
The Learners will apply the key concepts of PR and corporate communications
in live projects.
The learners will devise effective communications strategies for developing
brands, managing crises and converting employees into brand ambassadors.
The learners will appreciate cross-linkages among PR and corporate
The learners will get hands-on exposure in PR and corporate communication.
The learners will do crisis communication.
Public Relations Agencies, Corporate Communications Departments of Various Organizations, Media Farms, NGOs etc.
Internships Guaranteed, Placements Assisted.
With over 13 years of experience in organizations such as Accenture, Mahindra &
Mahindra and DuPont, Prof. Dutta has firmly established himself as an expert in the
field of PR and brand management.
Ten other senior mentors will guide the learners in different areas of learning.
Prof. Ujjwal K. Chowdhury
A legendary media academic, Prof. Chowdhury has earlier worked as the Dean of
prestigious educational institutes such as Symbiosis International University, Amity
University and Whistling Woods International Institute.
URL of Portal: www.rku.net.in
Tuition Fees: Rs. 3, 50,000/-. Hostel Fees: Rs. 16,000/Month, Which Includes Food and Local
Travel (Amenities Include 3-Star Accommodation, Attached Toilet, Air-Conditioning,
Daily Room Cleaning, Wi-Fi and Television).
N.B. Learners will spend a couple of months doing internships. Thus, hostel
would only be given for ten (10) months.