IMC for Small Businesses and Entrepreneurial Ventures
Evaluating an Integrated Marketing Program
The learners will become well-versed in the conceptual framework of IMC and
branding solutions management.
The learners will get a holistic practical approach on the functioning of
Advertising agencies, PR firms, Digital Management companies.
The learners will get to know 360-degree marketing firm management and
The participants will be able to garner assignments as freelancers.
Corporate Organizations, Advertising Agencies, PR Agencies, TV Channels, Radio
channels, Newspapers etc.
Internships Guaranteed, Placements Assisted.
Dr. Amit Aggrawal
A passionate teacher, facilitator, learner and an empathetic guide who always believes
in learning and sharing, Dr. Amit Aggrawal has an experience spanning two decades
in the field of academics. His interest lies in marketing communications and brand
management. He has earlier worked with prestigious organizations like National
Institute of Fashion Technology (NIFT), Businessworld and C.K. Birla Group.
A pass-out from the prestigious SRFTI in Kolkata, Sandipp has worked on
numerous feature films, television programmes, commercials and music videos
including ‘Rang’ (2014) in Tulu language, which was a blockbuster.
Ten other senior mentors will guide the learners in different areas of learning.
Prof. Ujjwal K. Chowdhury
A legendary media academic, Prof. Chowdhury has earlier worked as the Dean of
prestigious educational institutes such as Symbiosis International University, Amity
University and Whistling Woods International Institute.
URL of Portal: www.rku.net.in
Tuition Fees: Rs. 3, 50,000/-. Hostel Fees: Rs. 16,000/Month, Which Includes Food and Local
Travel (Amenities Include 3-Star Accommodation, Attached Toilet, Air-Conditioning,
Daily Room Cleaning, Wi-Fi and Television).
N.B. Learners will spend a couple of months doing internships. Thus, hostel
would only be given for ten (10) months.