End-to- end Understanding of Key Digi-Social Marketing Concepts
Evolution of Social Media
Creating Digi-Social Brands through Leveraging Social Media Channels
Writing Winning Content for Digi-Social Media
Designing for Digi-Social Media
Protecting and Enhancing Reputation in the Digital Age
Tracking a Brand’s Journey through Analytics
The learners will do practical-based digital marketing.
The learners will execute social media campaigns.
The learners will do reputation management using digital and social media.
The learners will be introduced to industry veterans.
The learners will do live social media projects.
Digital Marketing Agencies, Public Relations Agencies, Corporate Communications Departments of Organizations.
Internships Guaranteed, Placements Assisted.
With over 13 years of experience in organizations such as Accenture, Mahindra &
Mahindra and DuPont, Prof. Dutta has firmly established himself as an expert in the
field of PR and brand management.
Ten other senior mentors will guide the learners in different areas of learning.
Prof. Ujjwal K. Chowdhury
A legendary media academic, Prof. Chowdhury has earlier worked as the Dean of
prestigious educational institutes such as Symbiosis International University, Amity
University and Whistling Woods International Institute.
URL of Portal: www.rku.net.in
Tuition Fees: Rs. 3, 50,000/-. Hostel Fees: Rs. 16,000/Month, Which Includes Food and Local
Travel (Amenities Include 3-Star Accommodation, Attached Toilet, Air-Conditioning,
Daily Room Cleaning, Wi-Fi and Television).
N.B. Learners will spend a couple of months doing internships. Thus, hostel
would only be given for ten (10) months.