World’s Largest Film City Comes Up with a New-Age Media School

    World’s Largest Film City Comes Up with a New-Age Media School

Hyderabad, May 26: Just in case you aspire to be a filmmaker or a designer or an actor, you need not look any further. Ramoji Film City (RFC), which has been at the very forefront of the Indian celluloid industry, has now taken it upon itself to create future professionals for the country’s showbiz. Ramoji Krian Universe (RKU), a joint venture between RFC and Krian Media, is all set to be the game changer in academics. With a host of industry-trained mentors and an enviable infrastructure, RKU stands miles ahead of its competitors.

It comes as no surprise that RFC has come out with such an innovative concept considering its unblemished record of successfully experimenting with some of the craziest ideas in the world of Indian films and television. RFC happens to be the largest integrated film city in the world in addition to being the country’s only thematic holiday destination.

Spread across 2,000 acres of land, the film city was established in the year 1996 by the Ramoji Group. The campus has four sets of hotels which include a luxury one and a comfort one. There is a total of 156 gardens inside the campus. The Film City produces more than 100 films per year. It is home to ‘Symphony’, which is Asia’s leading Sound Engineering Studio. No wonder that about 1.5 million tourists visit RFC every year.

RKU is currently being led by the dynamic Prof. Ujjwal K. Chowdhury, who has been instrumental in reshaping the landscape of media education in the country. Having served as the dean of prestigious institutes such as Symbiosis International University, Amity University and Whistling Woods International; Prof. Chowdhury pioneered the concept of convergence in media education.

Prof. Chowdhury said, “The idea of RKU is uniquely different because we are trying to create a perfect blend of theory and practice. The learners after learning the concepts will immediately apply the same in the professional world. This is in view of the fact that RFC itself provides multiple opportunities in the domains of films, newspapers, events, hospitality and tourism.”

RKU is currently offering a bunch of industry-oriented courses in the challenging domains of media, design, art and management. From filmmaking to animation, from journalism to content development, from acting to cinematography, from graphics to VFX and from corporate communication to advertising; RKU boasts of catering to the needs of all and sundry. The courses have been designed not only to orient the prospective learners for the industry but also to prepare them for higher studies in the concerned fields.

India is currently on the threshold as far as the fields of media, design and entertainment are concerned. With a growth rate that far outweighs other sectors, it is expected to grow at a Compound Annual Growth Rate (CAGR) of 14.3 percent and touch Rs. 2.26 trillion (US$ 33.9 billion) by 2020. It is interesting to note that the revenues from advertising is expected to grow at 15.9 percent to Rs. 99,400 crores (US$ 14.91 billion) during the same period.

Considering the sheer numbers, media and entertainment is definitely the field to be in. With an eco-friendly campus, RKU provides the perfect ambience for an effective education. It doesn’t hurt when one considers that the institute follows a unique experiential brick-and- postal academic delivery mechanism whereby the learners comprehend the academic concepts through doing. Additionally, it has a hospital-medical college approach where students learn and work at the same time in the same campus. Not to mention that the institute has close tie-ups with media organizations thereby providing the learners a pronounced insight into the practices followed in the professional world.

So, just in case you are creative and looking for an opportunity to hone your skills, you very well know how to go about it.