Hospital-Medical College Approach in Media Education

    Hospital-Medical College Approach in Media Education

While media schools all over the country have experimented with multiple novel concepts, Ramoji Krian Universe (RKU) in Hyderabad has adopted a unique methodology of delivering education. Chiefly known as Hospital-Medical College approach, it blends theory sessions with practical exposures within the campus itself. A brainchild of Prof. Ujjwal K. Chowdhury, the director of the much-touted institute, the methodology is being billed as the next big thing in media academics.

At a time when quality education has become a microscopic entity, RKU is trying to instil a rare spirit of innovation amongst its learners. It is pertinent to mention here that RKU is a joint venture between Ramoji Film City (RFC) and Krian Media. RFC happens to be the largest integrated film city in the world in addition to being the country’s only thematic holiday destination.

Spread across 2,000 acres of land, the film city was established in the year 1996 by the Ramoji Group. The campus has four sets of hotels which include a luxury one and a comfort one. There is a total of 156 gardens inside the campus. The Film City produces more than 100 films per year. It is home to ‘Symphony’, which is Asia’s leading Sound Engineering Studio. No wonder that about 1.5 million tourists visit RFC every year.

RKU is currently being led by the inimitable Prof. Ujjwal K. Chowdhury, who played a significant role in reshaping the landscape of media education in the country. Having served as the dean of prestigious institutes such as Symbiosis International University, Amity University and Whistling Woods International; Prof. Chowdhury pioneered the concept of convergence in media education. Now, he has come up with yet another path-breaking concept.

It has been seen that academics alone seldom make people employable. This is exactly where RKU strives to maintain its exclusivity. Consequently, the hospital- medical concept has been devised with a marked emphasis on the employability factor. RKU, located within the RFC, has a strategic advantage and this advantage can be encashed only when lessons are complemented with the immediate application of lessons.

Prof. Chowdhury gave a fitting example to exemplify the concept. He said, “RFC dabbles in multiple professional genres including films, journalism, events, tourism and hospitality. Consequently, akin to medical colleges, the learners at RKU can attend their theory lectures in the morning while going for professional stints in the afternoon. No other institute in the country offers such a unique opportunity.”

He further added, “Take the case of adventure tourism. RFC boasts of an outstanding concept called the Sahas Adventure Park, which is one of the finest adventure parks in the country. A hospitality student, while doing a course from RKU, can go on to work at the park during the afternoon thereby establishing a unison between theory and practice.”

It is another thing though that RFC specializes in films. Consequently, anyone aspiring to make a career in filmmaking can easily dabble between studying and working.

With a bunch of innovative academic programmes in its repertoire including the challenging domains of filmmaking, cinematography, graphics, journalism, photography, corporate communication, advertising, tourism, hospitality, fashion, animation and the likes; RKU provides a distinct edge to its learners, something that is clearly beyond the confines of other institutes operating in the same domains. Industry-trained mentors and professionals would share their expertise so that the learners can take the maximum advantage out of their sojourn at RKU.