Managing Entertainment & Fashion: Latest Business Craze

    Managing Entertainment & Fashion: Latest Business Craze

Mumbai, May 26:Entertainment and fashion brands are fast changing, and seen to be integrating as well. The undercurrent of this converging phenomenon is often attributable to customer preference. Customers now demand immediate gratification. They need things NOW. This phenomenon of immediacy has huge implications for brands to thrive in this industry.

For managing a brand in the fashion industry, one needs to be acutely aware of the balance that exists between the product, styling, public relations and social media. There is a host of many other factors as well. At Ramoji Krian Universe (RKU), the futuristic communication and design school based out of the world’s largest film city Ramoji Film City (RFC) located close to Hyderabad, the focus is on the converging factors – elements that facilitate cross-industry or cross-cultural interactions. To make this happen, we proactively intervene to promote cross- industry collaboration. People from the fashion industry interact with people from other entertainment and creative streams and eventually build networks at both the levels, creative and industry.

Mentors play extremely important part in training budding professionals. Besides our esteemed in-house faculties in fashion, RKU, by virtue of its location inside RFC, sits at the centre of entertainment, fashion and creative branding. The institute is privileged to host celebrities in Fashion, Art, Media and Entertainment throughout the year. The guest mentors list is rich spread across diverse specializations. Infrastructure affects learning and it is one of RKU’s key enabling strengths. With state of the infrastructural facilities, the institute offers industry leading experience.

RKU’s program is designed based on practical education, exhaustive curriculum, numerous projects and internships, leading to steep learning curve for the learners. An assured internship to learn real life is a delight, further adding to the joys and richness of learning.

For learning in depth about entertainment and fashion, one needs to have sound theoretical background, coupled with thorough practical sessions and industry exposure. RKU offers you all of these, making your learning a great addition to your academic or professional journey.

“While aesthetics and creativity are the soul of fashion and entertainment brands, and hence the creator is the king here, we need to understand the socio-economic contexts and the dynamics of the target consumers who are patrons of such brands. An entrepreneur’s journey in each of these domains also needs to be traced while learning entertainment and fashion business management, and that is our unique proposition,” noted Prof. Ujjwal K Chowdhury, the Director of RKU, who has earlier been the Dean of Design and Media in Symbiosis and Amity Universities.

Special mention can be mentioned to how films are being branded and marketed (say a ‘Baahubali’ or a ‘Dilwale’), how radio stations and television channels are being managed and marketed. Various predictable and unpredictable factors influence the spread and sales of entertainment products and services.

And then about fashion brands. While India is home to one-fourth cotton garments of the world and attire fashion is in Indian tradition deeply, Indian brands and designer labels are yet to make a global splash. What factors lead to fashion brands going national and global? And, from where does a young fashion designer start her journey to be a successful entrepreneur? Many other such questions are answered through the two one-year long full-time post-graduate diploma courses, one on entertainment brands and business management, and the other on fashion brands and business management.