One Week Each for both Basic and Advanced Courses.
Agency Structure/ Responsibilities and Advertising Management.
Management Principles and Marketing Fundamentals.
Media Research/ Planning in Advertising.
Essentials of Effective Copy, Design and Layout.
Consumer Psychology and Consumer Behaviour.
Brand Management, Segmentation, Targeting and Positioning.
The learners will write copies for print advertisements.
The learners will write copies for television and radio advertisements.
The learners will create live advertising campaigns.
The learners will undertake brand management exercises.
Prof. Ashok Kumar
A renowned screenplay writer and an acclaimed author, Prof. Kumar has worked across several prestigious institutions including FTII, MICA, SNDT Women’s University, ATN and Home TV.
Email Address: email@example.com
Cell Number: +91-9892250853
Ten other senior mentors will guide the learners in different areas of learning.
Prof. Ujjwal K. Chowdhury
A legendary media academic, Prof. Chowdhury has earlier worked as the Dean of
prestigious educational institutes such as Symbiosis International University, Amity
University and Whistling Woods International Institute.