About RKU

Introducing Ramoji Film City and Ramoji Krian Universe – An Ocean of Opportunities.


Ramoji Film City (RFC) is the world’s largest integrated film studio, spread across a mammoth 2,000 acres of land. The Film City is a legendary brand in the world of Media & Entertainment. The campus has four sets of hotels which includes a luxury one and a comfort one. There are a total of 156 gardens inside the campus. The Film City produces more than 100 films every year. It is home to ‘Symphony’, which is Asia’s leading Sound Engineering Studio.

Ramoji Krian Universe (RKU), which is in an advanced stage of evolving into a government recognized university, soon, is a joint venture between RFC and Krian Media Ltd. The autonomous Media, Design & Hospitality School; under the leadership of Prof. Ujjwal K. Chowdhury (Former Dean of Amity University, Symbiosis International University and Whistling Woods International), emphasizes on skill-based and job-oriented training. It boasts of a pool of distinguished faculty members and industry experts from prestigious institutions such as FTII, Mudra Institute of Communications, ETV, Reuters, Symbiosis, Deloitte, Prime Focus Ltd., Nanyang Technological University, The Times of India and the likes. With its existing infrastructure of smart classrooms, state of the art studios and renowned academicians from the industry; it is a step ahead of the peer training institutes.

Mission:

Nurturing Futuristic Skills for a Knowledge Society in a Developed   Economy.

Vision:

Global Centre of Excellence for skill-based learning in management, media, design, creative arts and applied social sciences.

Prof. Ujjwal K. Chowdhury , Director

Twelve Months to Change Your Life

Dear Harbingers of New-Age Creativity,

It is indeed heartening to see a low-budget film like ‘The Lunchbox (2013)’ being critical acclaimed globally and bagging an award at the Cannel Film Festival. Films like ‘Lagaan: Once Upon a Time in India’ (2001), ‘Salaam Bombay!’ (1988) and ‘Mother India’ (1957) have earlier made it to the top five of the selection list for the Academy Award for Best Foreign Language Film in their respective years of nomination. A film like ‘Dangal’ (2016) crossed the rupees one thousand crore-mark easily with one rupee out of three coming from India. The two-part ‘Baahubali’ has already crossed the rupees two thousand crore-mark and still counting. Indians have been recognized for their contributions to the world of celluloid. We have had countless films on Indian themes doing rather well, some examples being ‘Gandhi’ (1982), ‘Slumdog Millionaire’ (2008) and ‘Life of Pi’ (2012).

However, what impresses me the most is the success of fully indigenous films that are drawing huge crowds and garnering significant critical acclaim.

Consequently, dreaming big in the creative arena is no longer an impossible proposition in India. To further boost up the scenario, we have had a bevy of recognitions coming in for the Indian advertising industry at Cannes and Indian PR and Marketing Communication industry in Hong Kong and Singapore. The metaphorical Marcom pie is constantly growing for most of the B2C companies in the country barring a few exceptions. Interestingly, totally homegrown brands like Patanjali and Himalaya are doing remarkably well.

Add to that the fact that India is home to an industry that produces a quarter of the total cotton clothes produced in the world, a good part of it branded too. The Indian jewelry industry ranks quite high and is popular from Brussels to Dubai. The ethnic sustainable Indian origin design is currently the toast of the town and the same ranges from housing to attire.

The Incredible India campaign and the very recent Swachhata Mission are adding might to the tourism-hospitality industry of India and a host of Indian cities have the rather palatable problem of space crunch during peak seasons. In terms of outstation accommodation, Oyo Rooms across the length and breadth of the country and Homestay in the hinterlands have practically transformed the scenario. Ola and Uber are revolutionizing the travel and stay experiences predominantly through the digital route.

So entertainment, design, branding, hospitality and fashion are no longer offbeat careers. These have metamorphosed into sunrise industries, aberrations apart. Digital-virtual-augmented reality will further take this Rs.1.45 lakh-crores or USD 21 billion industry (just media-entertainment) to much greater heights. Add to this the organized and unorganized design and hospitality industries which make it six times the size.

So, you are at the doorsteps of a revolution in creativity and its business in India.

The next obvious question is if traditional classroom-based theoretical learning with a few mandatory lab journals and artwork and a half-interested internship in some nondescript place good enough to tap the enormous potential.

A brave new world of creativity needs a brand new idea to learn, unlearn, practice and evolve. Hence, we bring to you Ramoji Krian Universe, an integral part of the globally renowned Ramoji Film City, a place where you learn to fulfill your creative dreams in media, film, fashion, design, art and the business of these.

Its fundamental tenets are medical college-hospital model (hence, you learn from 8 A.M. to 2 P.M. on campus and work thereafter till 8 P.M. in the various departments here at RFC); experiential brick-and-portal pedagogy (hence you learn in the classroom and through the internet, but you learn most through live projects); learner-centric learning (hence you are the centre of the Universe here and entire focus is on your comfortable stay with twin-sharing, attached toilet, AC Wi-Fi, TV, meals thrice a day apart from AC classes and buses and all RKU activities managed by students with faculty guidance) and compulsory 8-week internship in industry organizations of your specialization leading to placements depending upon your performance. Apart from these, the campus has a fabulous infrastructural support with a digital base to make you learn the concepts and practice of your field with a broad base at the bottom and a narrow super-specialized focus at the top. This is exactly just what the creative industry asks for.

Ramoji Film City is the world’s largest integrated film studio, spread across 2,200 acres of land. The film city is a legendary brand in the world of Media & Entertainment. The campus has four sets of hotels which includes a Five Star one and a Three Star one. There are a total of 156 gardens inside the campus. The Film City produces in excess of 180 films per year. It is home to ‘Symphony’, which is Asia’s leading Sound Engineering Studio.

Ramoji Krian Universe, an autonomous professional institute, which is in the process of becoming a government-recognized state private university, soon, is a joint venture between Ramoji Film City and Krian Media Ltd. It emphasizes on skill-based and job oriented training. It boasts of a pool of distinguished faculty members and industry experts from prestigious institutions such as FTII, Mudra Institute of Communications, ETV, Reuters, Symbiosis, Deloitte, Prime Focus Ltd., Nanyang Technological University, The Times of India and the likes. With its existing infrastructure of smart classrooms, state of the art studios and renowned academicians from the industry, it is a step ahead of the peer training institutes.

And, all of the above are being offered at an affordable cost, much lower than some of the noted media and design schools in India.

Explore, interact with our team and discover yourself in a new light at RKU, your best foundation of a creative career in India.

Bon Voyage for your new journey at RKU, located in the heart of the world’s largest Film City.